Pacific Media Watch

22 November 2011

AUSTRALIA: Rural newspapers cut in online drive

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NEW SOUTH WALES (ABC/Pacific Media Watch): The Coffs Coast Advocate is laying off staff as it responds to the digital age.

The Advocate will publish online daily but cut back printed editions to twice a week.

The paper's general manager, Brent Rees, says the fall in demand for its four paid editions make its printing unsustainable.

He says it is an unavoidable move to keep up with the future.

"If you look at the US the newspaper industry at a regional level, [it] has found it extremely tough and there are regular closures," he said.

"We are getting in the front foot here, we are the number one resourced media company in the region, we are adapting our workforce to where the world is going.

"I mean it's naive to think that we shouldn't change our business model."

Mr Rees says it is a necessary step to keep up with the digital age.

"The multimedia future is something that is tremendously exciting for us," he said.

The Tweed Daily News will undergo similar changes.

The union representing journalists says the decision will make 11 of 38 editorial positions in the two papers redundant.

It is concerned this will lead to more job losses.

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Pacific Media Watch

PMC's media monitoring service

Pacific Media Watch is compiled for the Pacific Media Centre as a regional media freedom and educational resource by a network of journalists, students, stringers and commentators. (cc) Creative Commons

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