SUVA (eTravel Blackboard / Pacific Media Watch): Digital Jungle, a socially led, digital marketing agency, has announced that it has won a new client - Tourism Fiji.
Fiji has a great potential of becoming the next hot tourist spot for Chinese travellers, says the agency in a media statement.
Currently contributing only 2.8 percent of total international arrivals to Fiji, the number of Chinese visitors has been rapidly increasing since 2009 and continued to increase in 2010, reaching more than 18,147 - a 32 percent growth on the previous year.
Tourism Fiji is now striving towards attracting visitors from one of the world biggest growth markets in global tourism, China.
Dr Mathew McDougall, founder and CEO of Digital Jungle, said: “This is a pleasing win and helps consolidate the position of Digital Jungle being a leader in destination social media marketing.
"It is undeniable that social media is having a huge impact in understanding and influencing Chinese outbound travel so it makes complete sense that more tourism agencies are moving to leveraging this area."
Social media in China is flourishing and it has started having a significant impact on tourism as well, the statement said.
According to iResearch statistics, online travel booking market in China in 2010 was 61.6 billion CNY (9.67 billion USD), that is 58.4 percent growth compared to 2009 (3.89 billion CNY) (6.9 billion USD).
Currently, more than 60 percent of Chinese Internet users make purchase decisions based on online reviews. The prospects are bright in terms that the online travel booking market in China will show a sustained high growth.
* Digital Jungle is a leading Chinese socially led, digital marketing agency that helps plan, execute and measure integrated digital marketing campaigns.
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