AUCKLAND (NZ On Air/ Pacific Media Watch): New research shows more 15 to 34-year-olds in New Zealand are streaming online video than watching traditional television. As a result, access to new media platforms have created an increasing generation gap in the way Kiwis are consuming television and music.
In April 2016, Glasshouse Consulting, commissioned by NZ On Air, carried out a phone and online survey of 1400 New Zealanders aged 15-years and older.
Some of the key findings stated that early adoption and increasing access to technology is enabling younger generations to consume more online media. While the majority of audiences 45-years and older rely more on traditional sources of media.
The survey asked respondents about what media they consumed "yesterday" and also if they had "ever used" particular media.
It is a follow-up to a survey first carried out in 2014, which provides the only independent, publicly available data across media types.
Asia Pacific Report has more on the key findings of this research.
The full research report by NZ On Air is available online.
This work is licensed under a Creative Commons Attribution-NonCommercial 3
Pacific Media Watch
