Pacific Media Watch

19 March 2011

FIJI: Research shows Communications Fiji radio domination

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PMW ID
7341

Felix Chaudhary

SUVA: Results from the recent Tebbutt Media Survey have revealed that Communications Fiji Limited has a staggering 88.5 percent of the country tuned in to any one of their five radio stations - FM96, Viti FM, Navtarang, Radio Sargam and Legend FM - over a seven-day period.

"This is a massive result and our team is absolutely delighted," said managing director William Parkinson.

The surveys were conducted in November last year, covering Suva, Lami, Nasinu, Nausori, Nadi, Lautoka and Ba; 14-year-olds and over were polled.

FM96 commanded a whopping 53.5 percent followed by Viti FM with 37.4 per cent, Navtarang scored 33.6 percent, Radio Sargam 22.6 percent and Legend FM 14.7 percent.

According to a statement released on the South Pacific Stock Exchange, the combined figures gives CFL 88.5 per cent of the listening radio market. - The Fiji Times/Pacific Media Watch

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