Pacific Media Watch

24 March 2011

FIJI: Education official hits out at 'junk food' media

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SUVA: The media has become the storyteller in most Fiji homes, says a senior Education Ministry official.

Principal education officer Tomasi Raiyawa said the media - as the storyteller  - "dished out lies" and even prevented people from attending church in favour of viewing the Hong Kong 7s.

The media had also given rise to neighbourly competition and subsequently theft, he told participants at the Fiji Media Watch's community based workshop in Suva earlier this week.

Families could barely make ends meet and were led to steal to meet the needs and wants of their respective families, he said.

Through the media, culture and taste has changed, Raiyawa said.

He said the rise in obesity in the country's three major ethnicities was partly attributed to the influence of advertisements for junk food.

The media was also the cause for the increase in cost of domestic bills, Raiyawa said.

"I switch off the power box for some peace at home," he said adding that through such means he was able to take the time to talk to his family members and reduce the cost of domestic bills.

The media, he said, bred a culture of dependency on the use of and need for internet and television. - Fiji Times/Pacific Media Watch

Pacific Media Watch

PMC's media monitoring service

Pacific Media Watch is compiled for the Pacific Media Centre as a regional media freedom and educational resource by a network of journalists, students, stringers and commentators. (cc) Creative Commons

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