Pacific Media Watch

9 September 2012

REGION: Pacific media 'need better communication skills'

Hero image
Permanent Information Secretary Sharon Smith-Johns (left) and Vice-Chancellor Dr Esther Williams of the University of the South Pacific during the media and democracy symposium. Image: Ronald Kumar / Fiji Sun
PMW ID
8093

Fonua Talei

SUVA (Fiji Sun / Pacific Media Watch): Participants of the Media and Democracy symposium have heard that improved communication skills from Pacific media outlets is needed to attract "engagement" from people.

Pacific Institute of Public Policy researcher Talita Tu’ipulotu said better engagement would lead to robust media and better engagement of people in the community.

She said governments also played a vital role in sharing information which helped journalists spend less time having to search for basic information but getting critical information.

Tu’ipulotu said media organisations and journalists also had the tendency to lose sight of original stories when talking about media freedom in the Pacific.

The media symposium at the University of the South Pacific also heard that traditional journalism fuelled conflicts because of criteria that focused on superficial, visible effects of conflicts.

Speaking at the symposium, academic Shailendra Singh said media irresponsibility was the Fiji government reason for censorship.

He said government, however, played an influential role in the media sector, adding that  the Fiji media paradox was a champion of democracy but also a threat.

He said the media allegedly “misrepresents” conflicts and that Pacific media lacked in-depth scholarly investigation.

Pacific Media Watch

PMC's media monitoring service

Pacific Media Watch is compiled for the Pacific Media Centre as a regional media freedom and educational resource by a network of journalists, students, stringers and commentators. (cc) Creative Commons

Terms