Suburban Newspapers’ reporting of Māori news

A content analysis of editorial items about Māori issues and the Treaty of Waitangi in 14 Suburban Newspapers publications in Auckland and Northland found a low proportion of articles about these issues, despite high proportions of Māori resident in several areas served by these publications. Stories included a higher proportion of apparent news releases compared to a national sample of non-daily papers. Māori perspectives came largely from sources representing pan-Māori non-government organisations; Suburban Newspapers used a low proportion of iwi and hapū sources compared with other community papers. Use of te reo Māori was low, and there were no signs of attempts to support readers in learning or increasing their understanding of te reo Māori. This article concludes that Māori and non-Māori readers are poorly served by the poverty of Suburban Newspapers’ reporting of Treaty and Māori issues.

Keywords: cultural diversity, local circulation, Māori representation, sources, suburban newspapers, Te Reo Māori